Genera develops greenfield, brownfield and value-added real estate projects, focusing on retail sector. The investment projects are geared to the sustainability and the valorization of the territory, through the exaltation of the intrinsic characteristic of the territory itself.
All the programs are carried out with the leading players at the national and international level, to attract sustainable and high value-added investments.
All the projects are run by several specialized internal teams which look after each operational stage:
RED-O® is an urban requalification program entirely financed by Genera. This program foresees the procurement of disused or damaged real estate assets to bring them back to life by assigning them innovative functions accessible to the community.
RED-O® program is inclined to foster continuous collaboration between public and private sectors. It also expects the partnership between the two entities (PPP), which is now considered the most advanced method for social development.
WORKLIFE® is a valorization project addressed to companies that want to retrain their working spaces by making them more integrated and up to offices’ international standard expectations. WORKLIFE® allows starting a partnership with Genera for the integrated management of the working spaces and the incorporation of new functions. It enables them to invest in their productive assets through technological innovation and sustainable architecture.
The project involves coworking and dedicated spaces for collaboration events between start-ups and established companies, where the contamination between new technologies and spread experience creates a fresh impact on the company.
Genera matured over the years in-depth knowledge of the enabling instruments for the realization of personal-care structures. HEALTHCARING program foresees the design of facilities for elderly care and disabled care (RSA) through the commitment of the sector’s leading players and the major specialized investment funds; a booming market that links a significant social need with the sustainability of the investment projects. HEALTHCARING best represents the unique features of Genera’s real estate program.
